PRESS RELEASE:
March
2007
For
More information contact: nora@fitchfuelcatalyst.com
Advance
Power System International, Inc.
558
Lime Rock Road
Lakeville,
CT 06039
888-881-2774
www.fitchfuelcatalyst.com
Advanced Power
Systems Int'l -- Fitch Product Line has unveiled a new
look for its family of Fuel catalyst products, including a redesigned
advertising campaign and new product packaging and a new counter display. The
new advertising campaign includes several print ads and introduces both
the Drop in and the In-Line fuel treatment products. The campaign focus's on
many different markets while embracing its heritage in the retail sector. The
campaign uses such headlines as, "Maximum Performance" and
"Reduce Fuel Consumption" to emphasize the Fitch brand's ability to
participate in all aftermarket sectors as well as showcase the advanced
technologies integrated into the product line offering. The new ads will run in
numerous trade magazines.
"This
new campaign was designed to communicate to our
customers that
we are making serious investments in our product
line. We're
even leveraging our marketing savvy on the retail side
to accomplish
this," said Nora Hewitt Vice President , Advanced
Power Systems
Int'l. "Thanks to years of experience in the fuel
market, we
understand what it takes to create products that meet
the needs of
today's customer."
Advanced Power
Systems International, Inc., was founded in 1994
by John C.
Fitch whose life is chronicled in the biography "Racing
Through
Life" by Carl Goodwin. A race car driver, road crash barrier
designer and
inventor, Mr. Fitch is a man of many firsts, as is the
product
that he contributed his name to - The Fitch Fuel Catalyst.
Advanced Power Systems' objective is to provide a product to the market that
would constructively affect the environment and simultaneously have a positive
economic impact for the end user. The inventors of the first generation Fitch
product were focused on gasoline stabilization. By the time the Fitch product
was introduced to the commercial market, it had much more to offer than just
gasoline stabilization. Advanced Power Systems Int'l. Inc. entered into a
research agreement with the Department of Defense to extend the capabilities of
the product to fuels used by the military including diesel and JP fuels. The
Fitch product line we now market is the result of this and other research
efforts. The Fitch Fuel Catalyst improves fuel quality as measured by to the
ASTM tests specified by the Department of Defense.
As you know, all fuel can deteriorate due to the influences of
microorganisms,
oxygen and ozone. The Fitch Fuel Catalyst insures that
all fuel (gas,
diesel, bio-diesel, low sulfur diesel, kerosene, oil, etc.)
delivered to a
combustion engine is in its optimal condition allowing a
burner or
engine the maximum amount of energy with minimal emissions
per kg of fuel
For additional
information, visit: http://www.fitchfuelcatalyst.com